With many of the Feb. 5 Superbowl ads already previewed by millions on the Internet and in the news, UMaine marketing professor Paul Myer, a Maine Business School executive in residence with an extensive national and international background in private industry branding and marketing, is available to discuss the marketing strategies, messages and themes of this year’s advertising bonanza. (more…)
Archive for the ‘Maine Business School’ Category
Marketing Expert Available for Superbowl Ads Assessment
Thursday, February 2nd, 2012Newspaper Notes Student Taxpayer Assistance Program
Thursday, January 26th, 2012The Bangor Daily News noted that University of Maine business school students are once again offering free income tax filing assistance for low- and moderate-income filers. Overseen by accounting professor Steve Colburn, the students meet with members of the public on Fridays, at the Orono Public Library, Feb. 3-April 13.
Contact: Steve Colburn, (207) 581-1982
Strong Interviewed for Reuters Story About Corporate Pensions
Thursday, January 26th, 2012Robert Strong, a UMaine business professor, was interviewed for a Reuters wire service story in the Chicago Tribune about the sliding value of corporate pensions. Strong said corporations will likely continue to attempt to buy out some employees from benefit plans.
Contact: Jessica Bloch, 207-581-3777
Coastal Newspaper Reports on Farmer Outlook Survey
Wednesday, January 25th, 2012The Knox County edition of Village Soup newspapers carried an article based on a UMaine news release about a recent survey of Maine farmers’ outlook for the future by the university’s Cooperative Extension. Extension water quality and soil specialist John Jemison and Stephanie Welcomer of the Maine Business School reported that farmers are generally optimistic about their futures, in spite of challenges, and said they would be better off if more consumers buy local produce.
Contact: George Manlove, (207) 581-3756
Extension Survey Finds Maine Farmers Optimistic about Future
Thursday, January 19th, 2012Maine farmers surveyed recently for a University of Maine Cooperative Extension research project expressed optimism about the state’s farming opportunities and suggested business would improve if the “buy local” message reaches more consumers and institutions. (more…)
Manev Column Links Entrepreneurship, Business Skill
Monday, January 9th, 2012A recent column in the Bangor Daily News by Ivan Manev, dean of the Maine Business School, discusses the importance of access to sound business and marketing expertise to entrepreneurs trying to move forward with new ideas or inventions. Evaluating entrepreneurial opportunity is critical to the entrepreneurial process, he says.
Contact: George Manlove, (207) 581-3756Accounting Professor Offers 2011 Tax Tips
Monday, January 9th, 2012A University of Maine professor of accounting advises that taxpayers beginning to think about filing tax returns for 2011 should consider electronic filing. Professor Steven Colburn of the Maine Business School, who oversees the university’s longstanding taxpayer assistance program with student volunteers, is available to discuss tips for filers. (more…)
Strukov in Story About Portland’s Russian Sister City
Thursday, December 15th, 2011Andrei Strukov, a UMaine instructor of Russian and an instructional technology development specialist and web developer at UMaine, was in a photo that accompanied a Bangor Daily News story about Portland’s interest in reviving its relationship with the Russian city of Arkhangelsk, Russia. Strukov was acting as a translator during a meeting Wednesday of Portland and Arkhangelsk officials.
Contact: Jessica Bloch, 207-581-3777
Taylor Comments in Story on Wave of Municipal Fraud
Wednesday, December 14th, 2011Tom Taylor, the chair of UMaine’s department of public administration, commented in a story on the Bangor Daily News website about the recent wave of fraud by municipal officers and town officials. Taylor said he would like to see increased professionalism, including the hiring of town or city managers to work on finances and other local matters under the scrutiny of a council or select board.
Contact: Jessica Bloch, 207-581-3777
Op-Ed Column on Government’s Fiscal Responsibilities
Thursday, December 8th, 2011A UMaine faculty and a staff member combined to write an opinion column in the Portland Press Herald about the lack of fiscal leadership on the part of both Congress and President Obama. John Mahon, the John M. Murphy chaired Professor of International Business Policy and Strategy at the Maine Business School, and Michael Hastings, the director of UMaine’s Office of Research and Sponsored Programs, wrote both the Democrats and Republicans are avoiding making any suggestions that might impact the 2012 election.
Contact: Jessica Bloch, 207-581-3777
