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Daniel Discusses ‘Tourism Quality Label’ with MPBN

Harold Daniel, associate professor of marketing in the Maine Business School, joined retired Bowdoin Professor David Vail and Maine Public Broadcasting Network’s Irwin Gratz for a news feature about the marketing potential of a “tourism quality label” that might be ascribed to certain hotels, restaurants and businesses that cater to tourists as a way to boost business.


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UMaine News
The University of Maine
Orono, Maine 04469
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