Marketing Professors Weigh in on TV at the Pumps
University of Maine marketing professors Harold Daniel and Paul Myer were interviewed for a Portland Press Herald article about a new marketing concept at some Irving gas and convenience stores in southern Maine and New Hampshire: TV screens at the pumps. Daniel said the feature provides one more way to make an impression on consumers. Myer agreed, and called the idea creative.
Contact: George Manlove, (207) 581-3756