Luanne Lawrence Appointed to UMaine Post

Contact: Media contact: Joe Carr at (207) 581-3571

ORONO — Luanne Lawrence, a higher education professional with 12 years of experience in public relations, marketing, community relations and related areas, has been appointed Executive Director of Public Affairs and Marketing at the University of Maine.  She assumed her new duties on Sept. 2.

“Luanne brings a great deal of experience and a record of proven success in the areas of public affairs and marketing, which are crucial to our efforts to advance the University of Maine,” says Jeffery Mills, UMaine’s vice president for advancement and president of the University of Maine Alumni Association.  “We have already seen the benefits of her influence on these areas of our operation and we look forward to her continued leadership.”

Lawrence oversees a staff of 16 employees.  She has overall responsibility for a variety of functions, including media relations, university communications, creative services, licensing, advertising and UMaine’s website.

She comes to UMaine from the University of Baltimore, where she served as executive director of university relations for five years.  Prior to that, Lawrence was director of public relations at Lock Haven University of Pennsylvania and acting director of community relations at The Pennsylvania State University at Harrisburg.  She earned a bachelor’s degree from Millersville University and a master’s in Training and Development from Penn State Harrisburg.

Lawrence is a member of the Council for the Advancement and Support of Education, the Public Relations Society of America and the American Marketing Association.