UMaine Students to Participate in Portland Marketing Forum

Contact: Media contact: Joe Carr at (207) 581-3571

ORONO — A group of approximately 45 University of Maine students — all but five of them undergraduate business majors — will travel to Portland on Friday, Oct. 17 for a Portland Marketing Association (PMA) forum “Understanding the Value of Market Research.”

This is the first event sponsored by the PMA, which is Maine’s first professional chapter of the American Marketing Association.  The state’s only other chapter is UMaine’s student chapter of AMA organization.  Prof. Harold Daniel from the Maine Business School faculty at UMaine has been involved in the development of the PMA.

“This is a unique opportunity for students in this state having an interest in marketing to meet so many practitioners in the field with both statewide and national reputations.” Daniel says. “I hope to build an ongoing relationship between the student chapter of AMA and PMA.  The advantages for our students seeking internships in industry as well as future employment in marketing related positions are clear.”

Speakers at the event will include Rodney Cober from Burke Research in Cincinnati, Ohio; Judy Melanson from Chadwick, Martin, Bailey in Boston; Gretchen Kruysman, director of marketing for Thos. Moser; and Nathaniel Bowditch from the Maine Office of Tourism.  Daniel and Cober were professional colleagues at Burke Research before Daniel joined the UMaine faculty.

The forum will be held at Marriott at Sable Oaks in South Portland, from 8 a.m.-12 noon on Oct. 17.  Registration cost for PMA members is $35, $45 for non-members and $15 for students.

More information, including online registration, is available on the PMA website.