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Division of Marketing and Communications

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Wordmark Logos

University of Maine wordmarks utilize university colors PMS 292, PMS 289 and white. All wordmarks are trademarked and include a small TM beside the art.

As with all university logos, art may not be modified, distorted or redesigned in any way.

Wordmarks are considered secondary art, and when used, the University of Maine must be spelled out someplace on the communication, merchandise, or in the publication or product using this art. These marks are intended to represent school spirit and the emotional connection we feel for nonacademic University of Maine activities. The wordmarks can be used in conjunction with the MAINE Bear logo.

Please note:

Any instance related to the university’s overarching teaching, research and service mission that does not involve school spirit as defined above (e.g., academic events, research posters, name badges, commencement robes, etc.) requires the use of the Full Crest logo or the MAINE crest logo. Secondary logos are not appropriate for these kinds of items.


Straight Block MAINE



Arched Block MAINE


Script Maine


The Official and Maine ‘M’

Bear Paws


This is the official bear paw for the University of Maine. Paws may be used individually, as a pair, or with the swipe

Image Description: WORDMRK_straight_1C_289_thumb

Image Description: WORDMRK_straight_1C_292_thumb

Image Description: WORDMRK_straight_2C_thumb

Image Description: WORDMRK_arch_1C_289_thumb

Image Description: WORDMRK_arch_1C_292_thumb

Image Description: WORDMRK_arch_2C_thumb

Image Description: WORDMRK_script_1C_289_thumb

Image Description: WORDMRK_script_2C_thumb

Image Description: WORDMRK_m_2C_thumb

Image Description: bear-paw-r

Image Description: bear-paw-l

Image Description: bear-paw-r-swipe


Blue Sky Marketing and Communications Initiatives

Contact Information

Division of Marketing and Communications
5703 Alumni Hall
Orono, ME 04469
Phone: 207.581.3743 | Fax: 207.581.3776
The University of Maine
Orono, Maine 04469
A Member of the University of Maine System