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Blue Sky Marketing and Communications Initiatives

In year three of the Blue Sky Project, the focus is on integrating the plan’s strategies and goals into the organizational structure of the university. Just as the Blue Sky Strategic Plan was developed through an inclusive process, integration will emerge through collaboration.

Completed Blue Sky Marketing and Communications Initiatives:

  • Review and reorganize the Department of University Relations into the Division of Marketing and Communications, develop and implement an integrated marketing campaign, plan to establish uniform, consistent and high-quality branding of UMaine (Pathway 3)
  • Create a plan and process for promoting and enhancing campus engagement (Pathway 3)

In Progress Blue Sky Marketing and Communications Initiatives:

  • Review and assess common, optimum, cost-effective communication strategies to all UMaine constituencies (Pathway 3)

More detail about Marketing and Communications accomplishments can be read in the Annual Report, Blue Sky Impacts. Specific documents related to Blue Sky Initiatives can be read in the Blue Sky Archive.