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Division of Marketing and Communications

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Editorial Style Standards

The commonly used name of the institution is the University of Maine. The following shortened versions of the name are acceptable and should be used consistently throughout written or printed materials:

Both men’s and women’s athletic teams are called the “Black Bears,” “Maine Black Bears” or “Maine.”

The term “Lady Black Bears” is not acceptable.

It is not appropriate to use the following, or similar, names or acronyms when referring to the university:

When identifying the location of UMaine in text, the preferred use has “Orono” preceding the University of Maine. For example: “…in Orono at the University of Maine.” When using the word “university” by itself in the body of a sentence (but referring to UMaine), the word “university” should not be capitalized. Example: “It is well known that the university has a beautiful campus.”

University of Maine College Names:

UMaine Department Names

When referring to a specific university department (and not the university itself), use the full name of the university followed by the department or unit name, i.e., the University of Maine Department of English.

For a copy of the full University of Maine style guide, contact the Division of Marketing and Communications, 207.581.3745.

Descriptive Text

The following text may be used when a short description of the university is required:

The University of Maine is the state’s land grant and sea grant institution. Located in Orono, it serves as the flagship university of the seven-member University of Maine System. UMaine is responsible for providing world-class undergraduate and graduate education, basic and applied research, and outreach services to extend UMaine‚Äôs expertise and resources statewide to the people of Maine.

Equal Opportunity Statement Hyperlink

Required nondiscrimination notices for UMaine publications are available on the Web ( or by contacting the Equal Opportunity Office in North Stevens Hall, 207.581.1226.

University of Maine System References

The University of Maine System name bears a close resemblance to that of the University of Maine. To avoid confusion, it is helpful to refer to the University of Maine as “UMaine” after the first reference to it. The system can be abbreviated as UMS, but must not be called the UMaine System. Similarly, references to the other institutions in the system must not include the abbreviation “UMaine.”


Blue Sky Marketing and Communications Initiatives

Contact Information

Division of Marketing and Communications
5703 Alumni Hall
Orono, ME 04469
Phone: 207.581.3743 | Fax: 207.581.3776
The University of Maine
Orono, Maine 04469
A Member of the University of Maine System