Ethnic Marketing of Lamb and Mutton - The Pros and Cons of Producing Lamb/Mutton for an Ethnic Market
At the start, it is imperative for sheep producers to understand the advantages and drawbacks serving an ethnic market.
- Price for the product is typically higher.
- Demand is higher among ethnic consumers due to tradition, custom or religious reasons.
- Producer could generate additional income.
- Efficiencies can be increased in production and marketing once a target consumer are identified.
- When sheep operations increase in number or size, infrastructure is maintained or strengthened.
- As some market animals are sold at younger ages, the risk of raising lambs may be decreased.
- A market for cull ewes could develop as the ethic market is identified.
- Language and cultural differences could present limitations.
- Producers must learn about numerous ethnicities of the target consumer.
- Dates and seasons of many holy days and holidays will change with the moon each year.
- Management systems, methods, breeds, as well as age and size of the market animals might need to be changed in order to meet the market.
- Marketing methods may need to change.
- Sales could be limited depending on your location and the ethnic communities near you.
- Ethnic markets vary from region to region.
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