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Courses - Social Media I

Course Description

This course explores aspects of social media ranging from marketing to security and privacy concerns. Students will learn how to use the underlying structures of social networks to promote themselves and/or their businesses. Current trends in innovative online and community based technology are explored.

Course Goals

Upon completing the course, students will have:

  • been introduced to basic models of how ideas propagate through networks
  • learned specific techniques for applying those models to maximise the impact of their message.
  • explored the unique characteristics of top social networking sites and developed methods of customizing messages to medium.
  • gained an awareness of how to avoid the potential security and image pitfalls of marketing through social media.

Instructor: John Bell
1 Credit Course

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