Innovative Communication Design

Courses - Advertising Design I

Course Description

This will be a hands on course dealing with the two fundamental advertising skills: copywriting and art direction. We will establish a theoretical framework for the application of what we discuss. You will learn the basic principles and tools of advertising production.

Course Goals

Upon completing this course, the students will :

• understand advertising design principles and how to apply them into effective advertising.
• develop an understanding of copy and graphic elements that form an internally consistent and coherent design.
• be able to design advertisements that transmit an image consistent with its intended audience.
• execute design that supports an underlying concept, idea or message.

Instructor: Andy Hurtt
Email: Andrew.Hurtt@umit.maine.edu

1 Credit Course

• Syllabus (PDF)
  
• ICD 530 Course Poster (PDF)

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