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Innovative Communication Design

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Courses - Advertising Design I

Course Description

This will be a hands on course dealing with the two fundamental advertising skills: copywriting and art direction. We will establish a theoretical framework for the application of what we discuss. You will learn the basic principles and tools of advertising production.

Course Goals

Upon completing this course, the students will :

Instructor: Andy Hurtt

1 Credit Course

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Contact Information

Innovative Communication Design
The University of Maine
Orono, Maine 04469
A Member of the University of Maine System