Courses - Advertising Design I
Course Description
This will be a hands on course dealing with the two fundamental advertising skills: copywriting and art direction. We will establish a theoretical framework for the application of what we discuss. You will learn the basic principles and tools of advertising production.
Course Goals
Upon completing this course, the students will :
- understand advertising design principles and how to apply them into effective advertising.
- develop an understanding of copy and graphic elements that form an internally consistent and coherent design.
- be able to design advertisements that transmit an image consistent with its intended audience.
- execute design that supports an underlying concept, idea or message.
Instructor: Andy Hurtt
Email: Andrew.Hurtt@umit.maine.edu
1 Credit Course