When Amy Irish graduated from the Maine Business School with an M.B.A. in 2011, she had more than a solid business education under her belt. She also had her first full-time job as marketing manager at University Credit Union in Orono.
Responsible for all the Credit Union’s marketing and advertising efforts, Irish helps establish the marketing strategy for UCU, develops and implements the annual marketing budget, builds and maintains the UCU brand, and creates marketing materials.
“I really love what I’m doing,” said Irish, a Boothbay Harbor native who majored in management. “Each day brings something new. I like the people I work with and I like that I have a lot of freedom to be creative. It gives me a real sense of accomplishment.”
Her job grew out of a 2010 summer internship at UCU that she acquired through the Maine Business School’s Internship Fair. UCU was impressed with her skills and training, as well as with her strong work ethic and positive attitude, according to Joseph Gervais, UCU executive vice president. When the position for marketing manager opened, she was offered the job.
“As an intern, Amy demonstrated strong organizational skills and excellent communication skills,” he said. “She worked closely with the then marketing manager and developed a solid understanding of the department and its role within the Credit Union. She also demonstrated the ability to work in a fast-paced environment and produce results in a timely fashion.”
Irish credited her MBS education with helping her succeed both in her internship and in her new job. Because many of her classes required students to do case analyses by solving various real-life problems that companies encounter, she was able to hone the critical thinking and strategizing skills that businesses value.
UCU has participated in the MBS internship program for two years and has hired four MBS students as interns. Irish is the first intern to be hired for a full-time, permanent position.
Irish said she often reflects on her Maine Business School experience, which she describes as comprehensive, including extras like the internship program, an international experience, and a welcoming community environment.
“I enjoyed the small classes because we were able to have great discussions and I got to really know my classmates. I also valued the easy access to professors. My most memorable event was the MBS trip to London in spring 2009. We had a fantastic time. I learned a lot about the business climate in the UK and the effect that Parliament and the government have on businesses.”
Image Description: Amy Irish