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Undergraduate Programs - Marketing

Students in marketing study the planning, implementation and control of programs designed to satisfy customers’ needs while achieving organizational goals.  Marketing decisions require customer analysis to:

  1. guide the development of new products or the enhancement of existing products;
  2. price those products;
  3. communicate information about products to customers;
  4. distribute those products.

Graduates take positions in both profit and nonprofit organizations.  This fast-paced program prepares graduates for a variety of positions in retail management, services marketing, sales, advertising, marketing research and international marketing.  Students also develop basic business skills such as teamwork, professional presentation, effective communication and leadership.

Employers of Recent Graduates Include:

Macys; Borders; Hannaford, American Eagle; Wachovia Securities; Right Coast Marketing; FAMA Public Relations; ABT Associates; Burgess Advertising and Associates; The Cato Institutes; Crabtree and Evelyn; The Ellsworth American; Enterprise Rent-a-Car; Executel of Maine; Fidelity Investments; JC Penney; Liberty Mutual; Sherwin Williams; Staples; Tally Systems; Circuit City (headquarters, Richmond, VA); Citibank; Banknorth, NA.

Marketing Major Requirements: BUA 371, BUA 378, BUA 382, BUA 480 and one elective.

Required Marketing Courses

  • Services Marketing (BUA 371)
  • Marketing Research (BUA 378)
  • Consumer Behavior (BUA 382)
  • Managerial Marketing (BUA 480)

Marketing Electives

  • Advertising (BUA 372)
  • Sales Management (BUA 374)
  • Retail Management (BUA 375)
  • International Marketing (BUA 376)

Sample Curriculum: Note that although the following is a suggested curriculum, students should be aware that upper-level marketing classes (not including BUA 270) are offered only once a year. Taking BUA 325 in the sophomore year is assumed.

Junior Year
Fall Semester Spring Semester
  • BUA 343 International Business
  • BUA 350 Business Finance
  • BUA 382 Consumer Behavior
  • ENG 317 Business and Technical Writing
  • + 3 credits
  • BUA 337 Production/Operations Management
  • BUA 371 Services Marketing
  • +9 credits

Senior Year

Fall Semester Spring Semester
  • BUA 378 Marketing Research
  • Marketing Elective
  • +9 credits
  • BUA 480 Managerial Marketing
  • BUA 449 Strategic Management
  • +9 credits

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