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Undergraduate Assurances of Learning - UG General Business Knowledge

Goal 2:   General Business Knowledge

Students will demonstrate a mastery of basic business theory, principles, and knowledge in core business disciplines.

Corresponding Objectives: Students recognize and use applications of:

  1. Accounting
  2. Economics
  3. Management
  4. Quantitative Business Analysis   
  5. Information Systems
  6. Finance
  7. Marketing 
  8. Legal & Social Environment. 

Assessment Tools: Concepts will be introduced in MAT 215 Statistics, ECO 120 Microeconomics, ECO121 Macroeconomics, BUA 220 Legal Environment of Business, 235 Information Systems, reinforced in BUA 325 Management, BUA 337 Operations Management, BUA 350 Finance, BUA 370 Marketing, and assessed in BUA 449 Strategic Management.

Assessment Rubric:  The goal and corresponding objectives were assessed using the General Business Knowledge Rubric and the ETS exam.

Changes in Effect for Fall 2010 (Closing the Loop).

  1. Curriculum design:  While broad, this goal is the only ‘Management Specific’ goal in the Maine Business School Curriculum.  As such the mapping of this goal has externally generated a large dialogue among the faculty.  Results on the external administered assessment (ETS test) led us to expand the teaching of international finance in all BUA 343 International Business classes.  We are also in the process of closer examination of the legal and social concepts taught in the BUA 220 Legal Environment of Business course.
  2. Course development/design: Concepts contributing to the student’s management-specific knowledge on the legal and social environment are covered in BUA 220 Legal Environment of Business, however ETS performance raised concerns about these topic areas. Some discussion has ensued around ensuring that we create a broad solid foundation of legal concepts and ethical frameworks for the students through introduction, reinforcement, and assessment.  The curriculum map clearly identified that legal concepts were taught in BUA 220 Legal Environment of Business, however not reinforced consistently across the curriculum.  To this end discussion has arisen around the best method to provide students with reinforcement for these topic areas in other core business classes.
  3. Monitoring Mechanisms: To ensure consistency across the curriculum continuous monitoring is necessary.  To this end the goal team will meet with the involved faculty and discuss several initiatives intended to provide additional reinforcement for this component of the management-specific goal.  A second initiative will be to discuss across the capstone faculty (BUA 449 Strategic Management) the management-specific knowledge students bring to the course and where a broadened knowledge base would be valued.  Once identified these topics will be mapped into the entire business core. This exchange is planned for Fall 2010.

Rationale for Changes:

A complete curriculum assessment of all core areas (accounting, economics, management, quantitative analysis, finance, marketing, legal and environment, social, and international business) suggests weakness in international finance.  Assessment suggests most students are performing well above the national mean in all areas; however student performance in legal and social environment lags the rest of the topic areas.

Assessment Criteria:   60% of students taking the ETS exam will score above the national mean.

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