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Blue Sky Plan

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Pathway Strategies - Pathway 3: Morale and Marketing

The Blue Sky Pathway Strategies summarized below are excerpted from pages 20-35 of The Blue Sky Project: Reaffirming Public Higher Education at Maine’s Flagship University and the Pathway Progress section of the Blue Sky Implementation Website (


3a. Review and reorganize the Department of University Relations into the Division of Marketing and Communications by Fall 2012. Reorganization primarily funded within budget. Develop and implement an integrated marketing campaign by end of Fall 2012 and plan to establish uniform, consistent and high-quality branding of UMaine. To facilitate this process, a Campus Communication Summit will be convened by Fall 2012. Stimulus funding provided in Spring 2012 from a three-year, $300,000 PRE-VUE grant to enhance Web-based infrastructure and communications. Necessary renovation and equipment funding provided by one-time budget reallocation.


3b. The new Division of Marketing and Communications and the Blue Sky Implementation Team will work with the Administration, faculty and staff leadership to create a plan and process for promoting and enhancing campus engagement by the end of Fall 2012.


3c. The Alumni Association and the Division of Marketing and Communications will review and assess common, optimum, cost-effective communication strategies to all UMaine constituencies with a plan by the end of Fall 2012.


3d. Plan and Implement the new UMaine Athletics Engagement Initiative. The Department of Athletics, the Athletics Advisory Board and the President’s Cabinet will work to assess and implement, as appropriate, the March 2012 Report to the President, “Promoting Engagement Among Students, Staff and the General Public in Intercollegiate Athletics at the University of Maine,” developed by the Athletic Advisory Board, by Fall 2012 to better engage Black Bear Athletics with the UMaine campus and other constituencies.


3e. Create opportunities to foster and support the diversity of UMaine through improved international student recruitment and enhanced support of Franco-American studies and Native-American studies. By Spring 2013, convene a Task Group, led by the Vice President for Student Affairs and the Provost, to assess Diversity and Academic Excellence at UMaine, with recommendations to the President for enhancement. Stimulus funding provided in Spring 2012 from the President’s Discretionary Fund of $51,000 to the College of Liberal Arts and Sciences and the Franco American Center through 2014.


3f. Recruit and hire a replacement for the Associate Vice President for Human Resources by Spring 2012 who will have the background and experience to lead a university-wide renaissance to encourage and support the professional development of faculty and staff. The new AVP will sit on the Cabinet and work with the deans to provide innovative, pre-tenure faculty research opportunities, develop and implement a Faculty Leadership Academy, and create an effective program to review and enhance staff development. The UMaine Professional Development Initiative will be proposed by end of Spring 2013. Stimulus funding for pre-tenured faculty development provided in Spring 2012 from a three-year, $300,000 PRE-VUE grant to the academic deans and their faculty.


3g. The Provost will lead a university-wide initiative to create a process to reward innovation and integration quickly and efficiently, and to reward integration of teaching, research and service across interdisciplinary paths through unit-based incentive programs. A plan will be developed during Fall 2012.


3h. Develop and Implement a Faculty Leadership Academy to provide professional development to the next generation of faculty leaders to enabling strong public advocacy and messaging. The Divisions of Academic Affairs, Innovation and Economic Development, and Human Resources will work together to implement a plan by Fall 2013. (Emerging Strategy)

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Contact Information

Blue Sky Plan
Office of the President
5703 Alumni Hall, Suite 200
Orono, ME 04469
Phone: 207.581.1512 | Fax: 207.581.1517E-mail:
The University of Maine
Orono, Maine 04469
A Member of the University of Maine System