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Blue Sky Plan

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Progress by Pathway - 3: Morale and Marketing

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┬áMorale and Marketing – Invest in faculty and staff professional development, refresh the UMaine brand and improve communication among all constituencies
2012 2013 2014 2015 2016 2017
Review and reorganize the Department of University Relations into the Division of Marketing Communications.
Develop and implement an integrated marketing campaign.
UMaine Integrated Marketing Plan Advisory Committee Charge Memo (PDF)
Organize the Campus Communications Summit and plan to establish uniform, consistent and high quality branding of UMaine.
The Division of Marketing and Communications and the Blue Sky Implementation Team will work with administration, faculty and staff leadership to create a plan and process for promoting and enhancing campus engagement.
The Alumni Association and the Division of Marketing and Communications will create a plan to review and assess common, optimum, cost-effective communications strategies to all UMaine constituencies.
Plan and implement the new UMaine Athletics Engagement Initiative to better engage Black Bear Athletics with the UMaine campus and other constituencies.
President’s Charge to Committee (PDF)
Athletic Engagement Initiative Working Group – Phase II Plan (PDF)
Create opportunities to foster and support the diversity of UMaine by convening a Task Group to assess diversity and academic excellence at UMaine.
Hire a replacement for the Associate Vice President for Human Resources (AVPHR) and enhance HR policies and procedures.
The new AVPHR will develop and implement with the Provost a Faculty Leadership Academy and create an effective program to review and enhance staff development.
The Provost will work with the AVPHR to lead a university-wide effort to create a process to reward innovation quickly and efficiently and to reward integration of teaching, research and service across interdisciplinary paths through unit-based incentive programs.
Complete In Progress Pending

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Contact Information

Blue Sky Plan
Office of the President
5703 Alumni Hall, Suite 200
Orono, ME 04469
Phone: 207.581.1512 | Fax: 207.581.1517E-mail:
The University of Maine
Orono, Maine 04469
A Member of the University of Maine System