2010 Newsletters - Wild Blueberry Newsletter – September 2010
Fall Bunchberry Control
The Maine Board of Pesticides control has extended the 24C label for Express to control bunch berry in wild blueberry fields. See link for copy of label http://umaine.edu/blueberries/factsheets/weeds/255-tribenuron-methyl-for-bunchberry-control-in-wild-blueberries/.
Apply Express at 0.8 to 1.0 oz/a in the fall to cropping fields only after blueberry harvest. There must be a minimum of 365 days between the application and the next harvest. Because Express will only control bunchberry when absorbed by its leaves, spray applications should only be made to portions of the field where bunchberry is present. A nonionic surfactant (NIS) of at least 80% ai should always be used at a rate of 0.25% v/v (1 qt/100 gal solution). The herbicide may be used until a killing frost occurs, after which bunchberry will not be controlled. Do not apply more than 1.0 ounce per acre in one growing season. Last year when there were very dry conditions in September we had reduced effectiveness, so applications should not be made when the plants are under stress. Prune plants in the fall after frost or early in the spring the following year as delayed pruning may result in increased wild blueberry injury.
WBANA and WildBrew Meeting in Quebec City this Fall
The 2010 Wild Blueberry Symposium will be held in Québec City on Thursday, October 21st and Friday, October 22nd. For this occasion, our organization and its associates (Agriculture and Agri-food Canada, Wild Blueberries of Québec, Club Conseil Bleuet, and Québec Ministry of Agriculture, Fisheries and Food) partners and sponsors, are pleased to invite you to participate in the Symposium. Preregistration before October 8, 2010 is essential, if you wish to participate in the Symposium. You may use the on-line registration form for this purpose, found on the CRAAQ web site which many be accessed at the following link http://umaine.edu/blueberries/calendar-of-events/.
A block of rooms with a special rate has been reserved at the Hôtel Loews Le Concorde in Québec, where the Symposium will be held. You may reserve directly by contacting the hotel at 1-800-463-5256, quoting the code number BLU210, or through the web site at http://www.loewshotels.com/, by September 23, 2010, if you wish to take advantage of the special rate.
Public Relations: A new initiative to pitch WBANA nutrition advisor Susan Davis, MS, RD as a health and wellness expert is underway. This pitch is directed at radio stations with local and/or national food and health programming. An interview with Cable Radio Network was recently conducted. Susan answered questions for the talk radio audience related to general nutrition, antioxidants and health, research, the benefits of frozen fruit, and the differences between wild and cultivated blueberries.
Bangor Daily News coverage of Swardlick Marketing Group’s field day presentation can be viewed at: http://www.bangordailynews.com/story/Business/Maines-superfruit-blueberries-making-strides-in-frozen-food-market,149418.
Institute of Food Technologists (IFT): WBANA recently participated in the Institute of Food Technologists (IFT) annual conference. The exhibit brought together approximately 10,000 attendees representing all aspects of the food and beverage industry. There was an emphasis on health and wellness, with interest in antioxidant products remaining strong. Dr. Barbara Hale of the USDA-ARS Human Nutrition Research Center on Aging, an active participant at the Wild Blueberry Association Bar Harbor Group Health Research Summit, presented information on the aging topic with strong coverage for blueberries.
Show presenters also emphasized the importance of natural or whole food ingredients for product development. The natural premium characteristics and differentiating product attributes—Wild Mystique, extraordinary taste, special smaller size, antioxidant power and superior performance— that make Wild Blueberries so special will continue to be appealing to the ingredient market. Of note was the particularly strong interest shown by companies and brokers from South Korea, which could become a viable market for Wild Blueberries.
IFT continues to be an important show for WBANA given the range of customers and potential customers in attendance as well as for the research and science connections.
David E. Yarborough
Extension Blueberry Specialist
Information in this publication is provided purely for educational purposes. No responsibility is assumed for any problems associated with the use of products or services mentioned. No endorsement of products or companies is intended, nor is criticism of unnamed products or companies implied.
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