By J. Bryant
In this situation you discover someone is selling literally the exact same idea that you have or had. This means that there are NO DIFFERENCES in:
If the idea you have matches your competitors ideas in most or all of the things in the list than you should consider re-working your idea until it matches situation #2.
In this situation you find that there ARE major differences are in:
If the similar idea is literally only similar in perhaps application and is different in most or all other ways, than you might not have much to worry about.
This is the situation that will apply to most people who have discovered someone is already selling “their” ideas. You think the idea is similar, maybe you’re even convinced, but you haven’t taken the time to discover how similar the ideas are. So here’s some questions anyone in this situation should answer before they decide what to do.
If you have answered these questions and have defined the differences in your ideas than you have the tools to better understand what makes your idea different, and hopefully better than the competition.
You want to be able to easily communicate to your customer how your idea solves their problem in a new, unique, and meaningful way. You want to prove how your idea will do that by listing the unique features, and by citing the performance numbers that makes your idea not only unique, but better.
If you have found that you cannot answer these questions or you still aren’t sure we would be happy to set up a consultation with you to help you move forward. If you understand better than ever how your idea is game changing and you want to move on to the next steps of development we would be happy to assist you in that process too.