University of Maine Cooperative Extension invites sheep producers to participate in a free, four-part webinar series designed to help them explore the feasibility of marketing lamb and mutton to ethnic consumers.
“Ethnic Marketing of Lamb and Mutton – An Educational Program for U.S. Sheep Producers” will be broadcast live on Tuesdays at 7:00 p.m. on November 19 and 26, and December 3 and 10. Presentations will be archived for later viewing.
Sheep marketing experts will be featured in each 60- to 90-minute presentation. Readings, self-driven activities, assignments and group discussions will supplement the sessions; which will also be useful for goat producers.
November 19 – Ethnic Market Background
November 26 – Understanding the Ethnic Consumer
December 3 – Understanding and Evaluating Your Market Options
December 10 – Your Marketing Plan
Richard Brzozowski of UMaine Cooperative Extension, Susan Schoenian of the University of Maryland Extension, and Roger High of the Ohio State University designed the educational outreach series.
Please visit the UMaine Sheep and Goats website for more information and to register online. For disability accommodations, contact Richard Brzozowski at email@example.com or 207.781.6099 (TDD 1.800.287.8957).